Creative director Samm McAlear has worked behind the scenes with numerous clients including G-Eazy, Neon Trees, Kehlani, Pusha T, Dominic Fike, Jacob Banks and many others. Inspired by art, music, technology and the everyday routines of life, McAlear has also been involved in campaigns for well-established brands ranging from Nike, adidas, Monster products and others. He spoke with B-Sides about his recent work with Dominic Fike and his brother ALX in both a creative and management capacity, his creative process and more.